When you launch a new product, you need to make an impact. But there’s a lot of noise out there and a lot of brands competing for attention. Which means if you’re organising a product launch or any kind of marketing event, you have to do something special in order to attract people to the event as well as in the photos and videos.
And that’s where special effects come into play.
Putting your brand front and centre
Imagine walking into a room where a company is trying to make its new product the centre of attention. It doesn’t matter how exciting or useful or high quality or amazing the product is, the likelihood is that, if it’s just sitting on a table by itself, you’re more likely to head straight for the bar rather than stop to admire it.
That’s why businesses hire special effects for their product launches and marketing events. They create excitement as well as draw the eye towards a focal point, not to mention that they make a great backdrop for photos and videos. Here we explore the most popular special effects that can elevate your event and make your brand stand out.
Make your event spark-tactular
The invention of the Sparkular machine has transformed indoor events. The projection of sparks from these machines certainly catch the eye, whilst being safe to use close to people both indoors and out.
Sparkulars can shoot jets of sparks between 1.5m and 10m into the air, garnering instant attention that announces something good is about to happen. Sparkulars can surround the product you are launching, be used to introduce people as they walk on to the stage, or provide a dramatic gold, sparkly backdrop that lights up your new product and enhances how it appears in photos.
Water a great idea…
If cool sparks still sound too hot, there are plenty of water effects you can hire instead. Bubble tubes, rain curtains and fountains will all provide a great backdrop. If you want spectacular, take a look at our digital water curtain, which enables you to display simple images or your logo using falling water droplets. A truly unique way to display images or branding, through the mesmerising and calming medium of water.
Make it moody with theatrical smoke
Smoke is a really good way of adding drama and setting a mood, and hiring theatrical smoke machines is always popular. Covering the floor with low fog is a great way to enhance the look of a new product, giving the impression that it’s risen up through the smoke.
The other advantage of low fog is that it will enhance your photos by hiding the floor. At big events and on stages, the floor can get scuffed, here’s an easy solution!
Celebrate with confetti
What can be a better way of celebrating something than with a burst – or two – of confetti. Confetti always adds impact, and looks amazing in photos. We have many different sizes of confetti machines, from hand-held guns to super blasters that can shoot biodegradable confetti up to 25 metres. Of course the main problem with confetti is that someone has to sweep up afterwards…
Tell us what your plans are
Contact us to discuss your plans and let us help you turn your product launch or marketing event into a spectacular experience.
