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LOTUS ELECTRE

WATER POOL

Lotus were launching an exciting new fully electric SUV called the Electre.

Raw Productions had been commissioned to create some marketing content including a short promotional video. The creative included the car driving through beautiful mountainous scenery with rivers and lakes. They wanted to recreate this look and feel inside a London studio so designed a set with a huge 14 x 7m high definition LED screen to provide vivid mountain images as the backdrop. They then wanted to position the car in a pool of water in front of the screen so that it would provide a reflection of the mountains behind.

CHALLENGE

The tank required was a bespoke build due to its size, the same as the screen 14 x 7m, so we had to get pond liner specially made. The client only wanted a very shallow pool so it looked like the car was sitting on top of the water, if it was too deep the tyres would be submerged and it would look like the car was sinking.

This may seem like a fairly simple request, but you’re completely reliant on the floor being perfectly flat. Over a 14m span if the floor is even on a 1 degree incline then the water will be much deeper at end than the other, so you either end up with one of the tank dry or the other too deep. Although floors often look flat to the naked eye they inevitably are not.

SOLUTION

The only solution was to build a very low steel deck which could be adjusted and measured to ensure it was as flat as possible. As is often the case when you solve a problem you create another and by raising the pond off the floor it was now difficult to get the vehicle in and out of the water. The decking team build a small ramp to get the car up onto the deck, but with only one access point we had to be very careful moving the car in the water to get the desired angles while not snagging the liner.

RESULT

As you can see from the striking images the shoot was a great success with the pond providing a reflective surface for all the content which was displayed on the huge LED screen.

STAGE 1 – DECKING AND TANK SURROUND IN PLACE

Stage 1 of water pool special effects

STAGE 3 – FILL WITH WATER

 

Water pool special effect with LED stage sunset view

STAGE 2 – LINER IN POSITION

 

Stage 2 of water pool special effect

STAGE 4 – CAR IN SITU AND SHOOT UNDERWAY

SUV car on floating water special effect with LED screen

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