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First impressions count. Welcome your guests in style with these awe-inducing entrance ideas – all designed to create maximum impact.

Signpost the way

You want people to arrive in a good mood, so don’t let your guests get lost or take a wrong turning. Clear, attractive, branded banners and signage can make all the difference to how easy it is to find your venue. If you’re hoping to lure in more punters on the day, signage can also act as extra advertising for your event. If there’s a local train station or car park, start your signage from there, guiding people all the way to your door.

flame special effects for European championships in GlasgowBuild anticipation

Like a fanfare announcing a big arrival, you can use the physical approach to your venue to build a sense of excitement and anticipation. Whether it’s a traditional red carpet, an illuminated tunnel or a welcoming walkway filled with musicians or entertainers, you can go all out to impress your visitors before they even set foot inside. Blasts of colour are a particularly effective and eye-catching way to announce your event, and light washes on a building work with every architectural style to make it really stand out.

Give a warm welcome

Have you ever visited somewhere unfamiliar, and been unsure where to go or what to do? One of the most effective foyer ideas for your event goes right back to basics; it’s all about the human touch. Make sure you man your entrance with friendly faces who can answer questions, give directions, and perhaps even hand out drinks or freebies. Your greeters could wear costumes or branded uniforms to reinforce the theme of your gathering.

Manage queues

It can often take a little time to check tickets, search bags and direct people where they need to go, and sometimes queues are unavoidable. Take advantage of this time when you know your guests will be hanging around, by putting on sideshows, setting up a diverting art installation or creating photo opportunities to keep them entertained. Special effects like indoor pyrotechnics will help your event to start with a bang, and a dramatic rain curtain enhanced with colour makes a stunning room divider that can offer a glimpse of the action before people enter.

Gerb fountains

Create an iconic entryway

Make an entrance they won’t forget, with an iconic design that tempts people inside. Archways can be crafted from lights, flowers or topiary, and you could even get creative with the shape and size of your portal. Make your guests feel like Alice in Wonderland wandering into a miniature world, or create an entrance shaped like a keyhole to tempt people inside. Beaded curtains and drapes also work well.

Offer a VIP experience

At special events, you’ll want to make your guests feel like a million dollars. Let them make an entrance fit for a movie star, by giving them the red carpet treatment. Provide an illuminated staircase for them to walk up, create a runway or light up the entryway to give every guest their moment in the limelight. Ply them with champagne or cocktails, or simply offer a branded goody bag, and you can be confident they’ll have a blast, whatever happens next.

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